Sign in

    Ethan Yu • Unknown

    Ethan Yu's questions to Yunji Inc (YJ) leadership

    Ethan Yu's questions to Yunji Inc (YJ) leadership • Q3 2024

    Question

    Ethan Yu asked about the strategy behind expanding into offline wellness stores, the key differences between the offline and online business models, and the future integration plans for both.

    Answer

    Chairman and CEO Shanglue Xiao explained that the offline expansion targets Yunji's aging customer base (40-55 years old), which represents a natural progression for its earliest users. He noted the offline model is hyper-local, focusing on 500-meter community radiuses for direct feedback, differing from the broader online approach. Xiao outlined a future strategy to integrate online sales with the trusted offline services, creating synergy for Yunji's private label and health-focused products.

    Ask Fintool Equity Research AI

    Ethan Yu's questions to Yunji Inc (YJ) leadership • Q3 2024

    Question

    Ethan Yu inquired about the strategy behind Yunji's expansion into offline stores, the key differences from its online e-commerce business, and the future integration of the two channels.

    Answer

    Chairman and CEO Shanglue Xiao explained that the offline wellness stores target Yunji's aging customer base (40-55 age group) and serve as an extension of their existing services. He noted the offline model focuses on hyper-local community marketing and that future plans involve integrating online sales to promote private label and organic food products, creating synergy between their physical and digital networks.

    Ask Fintool Equity Research AI

    Ethan Yu's questions to Yunji Inc (YJ) leadership • Q2 2024

    Question

    Ethan Yu inquired about Yunji's product traceability initiatives, asking for details on management's experiences and how these insights influence product selection and operations.

    Answer

    Chairman and CEO Shanglue Xiao explained that he personally participates in weekly traceability efforts to ensure products are authentic and healthy. He stated that these hands-on activities, which go beyond simple inspection reports, build consumer trust and enable offline events like salons and tastings to acquire loyal customers.

    Ask Fintool Equity Research AI

    Ethan Yu's questions to Yunji Inc (YJ) leadership • Q2 2024

    Question

    Ethan Yu inquired about Yunji's product traceability efforts, asking for more details on the experiences and how these insights are applied to the company's product selection and operations.

    Answer

    Chairman and CEO Shanglue Xiao explained that personal, hands-on traceability efforts are crucial for building consumer trust, going beyond simple inspection reports. He stated that these activities, which occur almost weekly, help identify authentic and healthy products. Xiao added that combining these offline traceability trips with local salons and tasting events leverages face-to-face communication to acquire loyal customers and drive sales for products that deeply resonate with them.

    Ask Fintool Equity Research AI