Question · Q4 2025
Evan Seigerman asked about the specific metrics Pfizer is using to measure the return on its AI investment, and how the company ensures this investment derives a good return rather than just feeding into industry hype.
Answer
CEO Albert Bourla stated that AI is a strategic priority due to significant success, driving productivity gains across all functions. Chief Scientific Officer Chris Boshoff noted that R&D success is measured by productivity (speed and cost reduction). Chief U.S. Commercial Officer Aamir Malik highlighted AI's role in improving field force productivity and increasing Marketing ROI. Chief International Commercial Officer Alexandre de Germay detailed AI's impact on pre-call planning, advanced targeting, and accelerating regulatory review of promotional materials. CFO Dave Denton added that AI leverages vendor platforms and automates routine transactions across hundreds of markets, making operations more efficient.
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