Question · Q4 2025
Evan Seigerman followed up on diversification and segmentation, asking how Novo Nordisk plans to prevent a 'race to the bottom' in the obesity market and ensure appropriate pricing. He also questioned whether the company should lean more into rare diseases and cardiometabolic adjacencies to expand its footprint.
Answer
CSO Martin Holst Lange explained that while there's a consumer space focused on weight loss, there's also a segmentation for subpopulations with high weight loss needs or comorbidities like MASH and cardiovascular disease. In these higher-value, potentially lower-volume segments, Novo Nordisk can develop specific innovations and justify higher prices by demonstrating return on investment to payers. CEO Mike Doustdar added that competition is not just with other pharma but with alternatives like liver transplants, and success depends on scaling and portfolio breadth, similar to their diversified insulin business.
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