Question · Q3 2025
Evan Tindell inquired if some Israeli theft insurance providers are not requiring Teslas to have Ituran's system and expressed concern about manufacturers potentially developing internal telematics/anti-theft systems that could disintermediate Ituran in the long term. He also requested an update on Ituran's efforts in India.
Answer
Eyal Sheratzky (CEO) clarified that Israeli regulation prevents insurance companies from mandating a specific brand; instead, they require certain solution types, with Ituran being the preferred choice for subscribers, leading to an 85-90% market share. Regarding disintermediation, Eyal Sheratzky (CEO) emphasized Ituran's service-oriented model, where hardware is a tool for recurring revenue. He noted that in hostile environments, car recovery involves human intelligence and control centers beyond technology, and manufacturers often lack localized solutions. While the percentage of customers using their own hardware might grow, it's not seen as a threat to Ituran's core service business. For India, Eyal Sheratzky (CEO) mentioned a joint venture and a contract with Mercedes-Benz for commercial cars, but noted low margins and a premature market, viewing it as a long-term opportunity.
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