Question · Q3 2026
Fatima Boolani of Citi asked how Rubrik's dramatically expanded platform and new capabilities over the past 18 months are influencing its sales strategy, particularly regarding the potential for consumption-oriented models to provide frictionless access to the full portfolio.
Answer
CEO Bipul Sinha reiterated Rubrik's platform strategy, where adopting multiple products enhances customer value through integrated cyber resilience, identity, and AI capabilities. He emphasized the goal of being a strategic IT vendor and confirmed they are exploring all avenues to simplify product adoption and consumption, prioritizing customer delight and retention.
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