Federico Merendi's questions to Ford Motor Co (F) leadership • Q2 2025
Question
Federico Merendi inquired about how Ford balances its EV capital investments across different global regions with varying regulations. He also asked about the expected customer reaction to Ford re-contenting vehicles by making previously standard features optional to mitigate tariff costs.
Answer
CEO James Farley outlined a region-specific EV strategy, focusing on small commuter and commercial EVs in the U.S. while relying on global partnerships for platforms that are quickly commoditizing. Regarding vehicle content, President Andrew Frick explained that decisions are based on customer data and utilization rates to balance features with cost improvements, while closely monitoring competitors.