Felipe Ucros Nunez's questions to Coca-Cola Femsa SAB de CV (KOF) leadership • Q1 2025
Question
Felipe Ucros Nunez asked for a breakdown of profitability by country in South America, the drivers of operating leverage, and whether recent SG&A levels represent a new normal. He also followed up on consumer shifts in product mix.
Answer
CEO Ian Marcel Craig García and CFO Gerardo Celaya clarified that margin expansion in South America was broad-based, with Brazil and Colombia contributing significantly alongside Argentina. Celaya acknowledged SG&A pressure from labor and maintenance in Mexico but stated the company is focused on efficiencies. Executive Jorge Alejandro Pereda noted that product mix shifts vary, with Mexico moving to multi-serve while Brazil sees single-serve growth.