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    Felix LiuUBS

    Felix Liu's questions to NetEase Inc (NTES) leadership

    Felix Liu's questions to NetEase Inc (NTES) leadership • Q2 2025

    Question

    Felix Liu of UBS Group asked about the recent recovery of evergreen titles like 'Eggy Party' and 'Fantasy Westward Journey Online', and how management allocates resources between existing IPs and new games. He also inquired about the development status and launch timeline for 'Anata' and its competitive positioning.

    Answer

    Bill Pang, VP of Corporate Development, noted that 'Fantasy Westward Journey Online' hit a new peak concurrent user record after optimizations. He said 'Eggy Party' has mastered its UGC operating model and will receive continued investment. For 'Anata', he stated it is in mass production with a focus on superior quality, and that more news would be revealed around the Tokyo Game Show.

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    Felix Liu's questions to Weibo Corp (WB) leadership

    Felix Liu's questions to Weibo Corp (WB) leadership • Q2 2025

    Question

    Felix Liu from UBS Group AG inquired about Weibo's product strategy and commercialization timeline for its Smart Search feature. He also asked for an update on how AI is enhancing overall platform monetization.

    Answer

    Weibo's management detailed that its AI-powered Intelligent Search surpassed 50 million MAUs in June, with user queries growing 60% and DAUs more than doubling. The focus remains on user base expansion, with potential commercialization tests in Q4. On the advertising front, management explained that their AI ad creative platform, Lingchuang, now generates over 10% of ad assets, contributing to a single-digit eCPM increase for feed ads. While AI-driven ads show promise for brand clients by doubling interaction rates in tests, broad adoption is hindered by complex client approval workflows.

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    Felix Liu's questions to Weibo Corp (WB) leadership • Q1 2024

    Question

    Felix Liu of UBS inquired about the outlook for Weibo's advertising business in the second quarter and second half of 2024, asking about current advertiser sentiment and the company's overarching advertising strategy.

    Answer

    CEO Gaofei Wang stated that while the company remains cautious, Q1 sentiment was more optimistic than expected, excluding the cosmetics and beauty sector. He anticipates a stronger recovery in the second half, driven by major events like the Olympic Games, with growth expected from footwear, gaming, and food & beverage. Wang noted that the strategy is to focus on Weibo's core strength in hot-topic marketing around IPs, festivals, and new product launches. He also mentioned that while the cosmetics sector is still under pressure from declining international brand budgets, domestic brands are growing, and the company is working to stabilize performance-based advertising with better algorithms.

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