Question · Q2 2026
Filippo Falorni asked about the future performance improvement plan for Consumer Beauty, specifically the potential impacts of streamlining the portfolio on near-term and longer-term sales, and the aspiration for Consumer Beauty's operating margins.
Answer
Markus Strobel (President of Global Skin & Personal Care, Coty) outlined three principles for Consumer Beauty: focusing on iconic assets (e.g., COVERGIRL, Rimmel), streamlining innovation bundles to improve sell-out velocity, and reallocating asset creation money to working media, leveraging AI for cost reduction. Laurent Mercier (Chief Financial Officer) added that while a precise margin number isn't available, initiatives are under scrutiny, and improvements are expected in fiscal 2027 due to reignited sell-out, volume reversal of gross margin trends, platforming, ANCP optimization, and SG&A optimization.
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