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Filippo Falorni asked about the company's expectations for the value segment of the laundry category in 2026, given its recent outperformance, and the evolving competitive dynamics in the laundry sheet segment with new formats from competitors.
Answer
CEO Rick Dierker stated that new formats like Tide Evo increase awareness for alternative laundry forms, which is positive. He noted that the company's 'Better tier' laundry sheets offer good efficacy and value compared to premium new entrants, and the company is currently the number one brand in this smaller subsegment. He expects the outperformance of the value segment in laundry to continue due to ongoing consumer economic pressures and shaky confidence.
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