Question · Q3 2025
Flavio Cereda questioned Ferrari's pricing power outlook towards 2030, asking if it's nearing its peak or if there's still room for growth.
Answer
Benedetto Vigna (CEO) affirmed that pricing power is not at an end. He expressed confidence that continuous innovation, which enriches products and delights clients, will sustain and enhance Ferrari's pricing power, rather than simply increasing prices for existing models.
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