Francesca Di Pasquantonio's questions to Brunello Cucinelli S.p.A./ADR (BCUCY) leadership • Q1 2021
Question
Francesca Di Pasquantonio of Deutsche Bank inquired about the online business trend, questioning if its stabilization at 5% indicates a consumer shift back to physical retail, and also asked for an opinion on the current state of the wholesale channel.
Answer
Executive Chairman Brunello Cucinelli affirmed his strong belief in the emotional and advisory role of physical stores, noting a palpable desire for in-person shopping in reopened markets. While the online channel is important for showcasing products, he sees brick-and-mortar as vital. He also expressed high regard for the wholesale channel, particularly multi-brand stores, for brand positioning and inspiration, stressing that a contemporary product is the key to success.