Francois-Xavier Bouvignies's questions to Nokia Oyj (NOK) leadership • Q2 2025
Question
François-Xavier Bouvignies of UBS asked how the new 'integrated end-to-end' strategy differs from previous attempts at the same model at Nokia and what makes management confident it will work this time.
Answer
President & CEO Justin Hotard clarified that this is an evolution, not a return to a past model. He stressed that P&L accountability within the business groups remains critical. The change is about creating a consistent operating model for corporate functions and a more integrated go-to-market approach to better align with customer structures, which he believes will improve agility and unlock operating leverage.