Frank's questions to Sprinklr Inc (CXM) leadership • Q2 2025
Question
Frank, on behalf of Raimo Lenschow, asked for an update on the 'AI crowding out effect' in marketing spend that was mentioned in the previous quarter.
Answer
Founder and Co-CEO Ragy Thomas highlighted that AI is delivering significant business outcomes, particularly within the Service and CCaaS suites. He provided examples of customers achieving over 60% AI self-service adoption and increasing call deflection by 35%. He noted that while the marketing suite has extensive AI, the impact is most pronounced in the service suite, where AI is improving call containment and agent productivity.