Frederico Gomes's questions to SNDL Inc (SNDL) leadership • Q2 2025
Question
Frederico Gomes of ATB Capital Markets asked about SNDL's international sales growth, its potential prioritization over domestic sales, the outlook for exports, the progress of the Rise Rewards loyalty program, and the company's strategy regarding cultivation expansion.
Answer
CEO Zach George clarified that while international growth is expected to be meaningful, it comes from a small base and does not detract from their focus on the Canadian market. He noted the loyalty program is in its early days with six-figure members and that the company is currently leveraging procurement for biomass needs rather than investing heavily in new cultivation, using its existing facility as a hedge.