Question · Q3 2025
Frederico Gomes from ATB Capital Markets Inc. questioned High Tide's confidence in turning around its e-commerce business and sought more details on the decision and strategy behind entering the hemp-derived cannabinoid market to support e-commerce. He also asked about the drivers of the third consecutive quarter of margin expansion in the bricks-and-mortar segment, including the impact of white label initiatives, and whether this margin increase is expected to continue.
Answer
Raj Grover, President and CEO of High Tide, acknowledged that e-commerce, representing less than 3% of revenue, has underperformed expectations for CBD sales. He mentioned new leadership and external consultants are working on a turnaround, with contingencies like divestiture or partnerships if performance doesn't improve. The entry into hemp-derived cannabinoids, initiated about a month prior, is a new attempt to tap into a different market. For bricks-and-mortar margins, Grover explained the expansion is driven by white label sales (now $6.3 million, adding 7% margin), ELITE membership growth, and stabilized wholesale prices. He anticipates holding the line on current margins in the medium term due to new store openings, but sees potential for 30% long-term.
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