Fredrik's questions to D Market Elektronik Hizmetler ve Ticaret AS (HEPS) leadership • Q3 2024
Question
Fredrik from Unknown Organization asked for clarification on the strategy for Hepsiburada's lending solutions, particularly the balance between proprietary offerings and third-party partner banks.
Answer
Executive Helin Celikbilek explained that their strategy is to offer a wide spectrum of services. Currently, about half of the outstanding loans are proprietary (BNPL, Hepsiburada finance loans) via their own P&L, while the other half come from partner banks. She stated there are no current plans to change this marketplace-style approach.