Question · Q3 2025
Froylan Mendez asked for a deeper breakdown of OXXO Mexico's growth, including store expansion, same-store sales, commercial income, and the acceptable level of cannibalization, as well as the ROICs of newer stores versus older ones.
Answer
José Antonio Fernández Garza-Laguera, CEO of Fomento Económico Mexicano, projected at least 10,000 more stores in 10 years (60% normal, 40% OXXO Nichos), expecting same-store sales to be flat or slightly growing with inflation. Juan Fonseca, Head of Investor Relations, added that new stores contribute about 4% growth annually, with same-store sales targeting mid-single digits. Martin Arias, CFO, noted a shift towards OXXO Nichos (15-20% of new stores) and potential OXXO Smart Stores. Juan Fonseca also stated that cannibalization typically represents about 30 basis points of overall growth.
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