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    Fuk Lung (Nelson) Cheung • Citibank

    Fuk Lung (Nelson) Cheung is a Research Analyst at Citibank specializing in the coverage of China-based consumer and internet companies, with particular focus on firms such as Vipshop Holdings and HUYA Inc. He has been actively involved in leading earnings calls and providing strategic analysis and outlooks for these companies, recognized for diligent follow-up on market trends and user behavior insights. Having started his tenure at Citi as a research analyst, Nelson has become a consistent presence on major sector calls, drawing on a firm background in equity research with a specialization in Chinese e-commerce and technology industries. While detailed public performance rankings and quantitative metrics are not broadly available, Nelson holds credible professional qualifications necessary for front-line equity research roles at Citibank.

    Fuk Lung (Nelson) Cheung's questions to Douyu International Holdings Ltd (DOYU) leadership

    Fuk Lung (Nelson) Cheung's questions to Douyu International Holdings Ltd (DOYU) leadership • Q3 2024

    Question

    Fuk Lung (Nelson) Cheung from Citibank asked for details on the performance of the popular new game 'Black Myth: Wukong' on DouYu's platform and the company's future strategy for similar blockbuster titles.

    Answer

    An Unknown Executive described 'Black Myth: Wukong' as a major traffic driver, attracting a significant portion of the platform's daily active users and new users on its launch day. The strategy involved pre-launch promotions, diverse content operations catering to different viewing styles, and leveraging the game's popularity to channel users to other content segments, thereby enhancing long-term user retention and stickiness within the DouYu ecosystem.

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