Question · Q3 2025
Gabriel Rezende asked about the impact of LATAM's investments in premium customer experience on revenue growth and profitability, seeking to understand the current contribution of premium revenues to total passenger revenue and their future potential.
Answer
CEO Roberto Alvo confirmed that premium revenue is growing faster than capacity, significantly boosting RASC across all segments. He attributed this to impeccable execution, customer care, and product enhancements like the Lima Lounge and Premium Comfort Class, which have increased customer willingness to pay for a 'decommoditized' experience.
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