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Gabriela Martinez

Research Analyst at Banorte

Gabriela Martinez is an Analyst in the Research division at Banco Banorte, specializing in fixed income and credit analysis within the Mexican financial markets. She focuses on coverage of key Mexican corporates and sovereign debt issuers, including Pemex, CFE, and various banking institutions, with a solid track record of accurate credit recommendations that have supported Banorte's investment strategies amid volatile market conditions. Martinez joined Banorte in 2018 after previous roles at BBVA Bancomer and HSBC Mexico, building over a decade of experience in economic research and risk assessment. She holds professional credentials including the CFA designation and relevant Mexican securities licenses from the CNBV.

Gabriela Martinez's questions to COCA COLA FEMSA SAB DE CV (KOF) leadership

Question · Q4 2025

Gabriela Martinez asked if there's an estimate for the World Cup's impact and for details on strategies to capitalize on the opportunities it presents.

Answer

Investor Relations Director Jorge Collazo stated it's hard to quantify the World Cup's impact but highlighted opportunities for brand engagement, frequency, and activations across categories (Coca-Cola, Coke Zero, Powerade) in Mexico and other markets. CFO Gerardo Cruz Celaya emphasized the portfolio's strength to serve various consumption occasions (hydration, energy, indulgence) during the event.

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Question · Q4 2025

Gabriela Martinez inquired about Coca-Cola FEMSA's estimate of the World Cup's impact and its strategies to capitalize on the opportunities it will bring.

Answer

Investor Relations Director Jorge Collazo expressed excitement for the World Cup's brand engagement, frequency increases, and activation potential across various brands (Coca-Cola, Coke Zero, Powerade) and markets, though he noted it's hard to quantify the exact impact. CFO Gerardo Cruz Celaya emphasized the strength of the product portfolio to cater to diverse consumption occasions (hydration, energy, indulgence) during the event, highlighting it as a significant brand engagement opportunity.

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