Gaurav Jain's questions to British American Tobacco plc (BTI) leadership • H1 2025
Question
Gaurav Jain of Barclays asked about the drivers of U.S. cigarette pricing, including the impact of 'double drawback,' the strategy behind e-cigarette market exits in APMEA, and whether BTI has sufficient production capacity for VeloPlus's rapid growth.
Answer
CEO Tadeu Marroco attributed strong U.S. combustible growth primarily to market share gains and robust price mix, noting the duty drawback is a legal framework supporting U.S. manufacturing. CFO Soraya Benchikh and CEO Tadeu Marroco explained that e-cigarette market exits in APMEA were strategic resource allocation decisions to focus on larger, more enforceable markets. Mr. Marroco confirmed that BTI is well-equipped with production capacity to meet VeloPlus demand.