Gaurav Rateria's questions to MakeMyTrip Ltd (MMYT) leadership • Q1 2026
Question
Gaurav Rateria of Morgan Stanley asked about the company's view on AI-led search as an opportunity versus a threat and the initiatives being taken, and questioned the reason for rising A&P spend as a percentage of gross bookings over the past three years.
Answer
Group CEO Rajesh Magow positioned AI as a significant opportunity, stating that MakeMyTrip's vast data repository allows it to lead innovation in customer experience and productivity. Group CFO Mohit Kabra addressed the A&P spend, explaining that the trend is a function of a changing business mix towards higher-margin segments. He suggested that viewing the spend as a percentage of adjusted margin, which has been stable at around 47%, provides a more accurate picture of efficiency.