Question · Q4 2025
Gavin Fairweather asked about Sangoma's incremental go-to-market investments, specifically if they prioritize existing partners or new channels, and if pipeline data supports a strong return on these investments. He also inquired if macro or competitive landscape changes contributed to growth taking longer than anticipated, the proportion of Sangoma's proprietary product sold through VoIP Supply, and the company's M&A appetite given its strong balance sheet and active funnel.
Answer
Charles Salameh, CEO, explained that investments focus on increasing field coverage in the U.S. and Canada, recruiting new partners, and enhancing marketing coverage through brand awareness and industry events, driven by improved unit economics and clear line of sight to pipeline conversion. Jeremy Wubs, COO, clarified that longer sales and implementation cycles for larger, up-market opportunities, rather than macro or competitive pressures, caused the slower growth acceleration. He also stated that over 90% of VoIP Supply's sales were third-party products, with Sangoma remaining a distributor. Charles Salameh, CEO, expressed a strong appetite for M&A, noting that the completed ERP transformation enables quicker integration and that the company is actively pursuing targets in SD-WAN, security, and zero-trust networks to enrich its portfolio. Jeremy Wubs, COO, added that a robust funnel exists, and the ERP completion facilitates bundling acquired capabilities.
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