Question · Q3 2025
Geoffrey Elliott asked about the competitive environment in Brazilian e-commerce, specifically whether MercadoLibre's competitors are behaving rationally and if there are any signs of irrational competition in the market.
Answer
MercadoLibre Incoming CEO Ariel Szarfsztejn acknowledged Brazil as an intensely competitive yet attractive market with low e-commerce penetration. He highlighted MercadoLibre's formidable value proposition, market leadership (market share tripled since 2014, doubled since pandemic), and strong metrics like record NPS, brand preference, retention, and conversion. He stated that MercadoLibre is confident in its ability to compete and does not believe its actions, such as lowering the free shipping threshold, are irrational, as they strategically strengthen its competitive position and drive user satisfaction. He emphasized focusing on the user rather than competitors.
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