George Kelly's questions to Playboy (PLBY) leadership • Q2 2025
Question
George Kelly of Roth Capital Partners, LLC inquired about the new paid voting contest, the materiality of recent licensing deals, the structure of the Miami hospitality venture, and the financial impact of the licensing commissions settlement.
Answer
CEO Ben Kohn detailed that the paid voting contest's initial sign-ups have already surpassed 50% of the total goal without marketing, with potential for millions in high-margin revenue. Regarding new licensing deals, he confirmed they exceed seven figures annually but declined to give forward guidance to protect brand health. Kohn described the Miami hospitality plan as an asset-light, high-margin partnership with a space already identified. COO & CFO Marc Crossman and CEO Ben Kohn explained the licensing commission settlement was an opportunistic move to reduce future expenses and improve margins starting in the current quarter.