George Sellers's questions to STAAR Surgical Co (STAA) leadership • Q2 2024
Question
George Sellers from Stephens Inc. asked for more detail on the drivers of growth within the U.S. 'Highway 93' accounts, such as marketing spend, affordability, or diopter curve movement. He also inquired about growth drivers for U.S. accounts outside of this group.
Answer
Executive Thomas G. Frinzi explained that growth in 'Highway 93' accounts is a combination of practice-level marketing, increased surgeon confidence, more competitive pricing, and moving down the diopter curve. For non-Highway 93 accounts, he highlighted their 19% growth as remarkable given the U.S. refractive market was down significantly, attributing it to the appeal of EVO and patient satisfaction.