Question · Q4 2025
George Tong inquired about Vestis Corporation's new pricing strategy, its expected impact on effective pricing, and targeted increases. He also asked about the completeness of field sales team reductions and future growth expectations for the sales force.
Answer
President and CEO Jim Barber stated that the new pricing strategy begins with optimizing the network's cost to serve, ensuring fair pricing based on improved service quality. He noted that pricing will address areas with negative direct margin contribution. Regarding sales team reductions, Jim Barber clarified they were targeted to reallocate investment towards market development representatives, focusing on growing the existing customer base. He emphasized that the goal is to grow jobs, with future sales force size dependent on execution and operating leverage creation.