Gloria Gaddy's questions to PURE BIOSCIENCE (PURE) leadership • Q4 2018
Question
Gloria Gaddy, a Private Investor, asked for an update on the business from iGPS's pallet sanitizing program and questioned the reasons for the prolonged testing and lack of adoption by poultry companies since trials began in September 2017.
Answer
CEO Hank Lambert responded that the iGPS partnership has not generated significant ongoing revenue due to slower-than-expected customer adoption of their pallet sanitizing program. Regarding the poultry market, Lambert identified the high cost of PURE Control at the required 160 PPM concentration as the primary obstacle. Despite a compelling value proposition over toxic alternatives like PAA, the cost difference has hindered adoption. He stated the company is actively working to optimize the formula's PPM and application flow rate to reduce the overall cost for poultry processors.