Question · Q4 2025
Gowshi Sri with Singular Research inquired about the behavior of Hamilton Beach Brands' big box retail partners in early 2026, specifically looking for signs of trade-down, category contraction, or promotional pressure compared to 2025. She also asked for clarification on whether the Lotus brand's premium growth was incremental or cannibalistic to existing offerings, and if the premium consumer was distinct.
Answer
President and CEO Scott Tidey indicated that big box retailers were returning to 'business as normal' in early 2026, with typical promotions and stable inventory levels, suggesting a normalized period. Regarding the Lotus brand, Mr. Tidey confirmed it was 'completely incremental' due to its distinct positioning, retailers, and significantly higher price points in the premium segment, avoiding cannibalization of core brands.
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