Grace Omosigho Osadolor's questions to MYTE leadership • Q2 2025
Question
Asked about trends in price points, whether premium is outperforming luxury, and if there's a shift towards more entry-price items in the industry.
Answer
The company's business is driven by high-priced items and top spenders, not entry-price points. There is a general pause on further price increases across the industry. While bringing back aspirational customers might involve better entry-level pricing as a market strategy, it is not the current driver of Mytheresa's growth, which is demonstrated by its rising average order value.