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    Grace Smalley

    Research Analyst at Morgan Stanley

    Grace Smalley is an Analyst at Morgan Stanley, specializing in equity research across the general sector with a coverage list that includes companies such as HUGO BOSS (DE:BOSS), Puma (DE:PUM), Adidas (DE:ADS), and ON Holding (ONON). Over her career, she has covered 16 stocks and achieved a success rate of 44% on her recommendations, with an average return per transaction of -8.40%, although her top-performing call—a buy on ONON—produced an 88.10% return. Smalley has established herself at Morgan Stanley and publicly publishes coverage and ratings, though detailed information about her prior experience and credentials is limited. Her professional standing as an equity analyst is reflected through her active publication of research and analyst ratings for major European retail and apparel companies.

    Grace Smalley's questions to MYTE leadership

    Grace Smalley's questions to MYTE leadership • Q3 2024

    Question

    The analyst inquired about current trading trends in April and May, shifts in consumer preferences such as 'quiet luxury,' the company's balance sheet strength, and its approach to M&A versus organic growth.

    Answer

    The company confirmed its full-year guidance, implying continued double-digit growth in the fourth quarter. While 'quiet luxury' brands remain strong, the executive expects fashion trends to cycle back, which will be beneficial. The primary strategy is organic growth, though inorganic options are not ruled out. The balance sheet is described as very strong, with a 65% equity ratio and no long-term bank debt.

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