Question · Q3 2025
Greg Francfort requested more details on the ongoing beverage test, specifically regarding the breadth of product, inclusion of energy drinks, sales mix, and observed consumer behaviors.
Answer
CFO Ian Borden explained that the test, running in about 500 U.S. restaurants across two regions, has a purposeful construct with some product overlap and differences, building on learnings from the CosMc's standalone restaurants. The test aims to gauge consumer demand and manage operational complexity, with positive consumer reaction to the portfolio. Chairman and CEO Chris Kempczinski added that the company is thoughtfully pricing these products to deliver value relative to competitors, aiming for success in the segment through disciplined pricing.
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