Question · Q3 2026
Greg Zenit from Retail inquired about previous discussions regarding Target's strategy to exit certain store categories and potentially re-engage with Crown Crafts.
Answer
Crown Crafts President and CEO Olivia Elliott clarified that Target has been shifting programs to private label and direct sourcing, resulting in Crown Crafts losing categories like bibs and diaper bags. She confirmed that the company has not yet been able to regain these categories from Target, despite ongoing efforts.
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