Question · Q4 2025
Gustavo Farias from UBS Group AG asked about Vivo's stance on large M&A opportunities to strengthen its fiber footprint, particularly in light of V.tal's situation. He also inquired how Vivo perceives the competitive impact of stronger portability figures for Claro in Q4, and if this influences Vivo's mobile commercial strategy.
Answer
Christian Gebara, CEO of Telefônica Brasil, stated that increased portability figures for competitors do not alter Vivo's mobile strategy, which focuses on growing net adds, increasing ARPU, and maintaining low churn (1%). He emphasized preserving quality and customer experience over engaging in price wars. Regarding M&A in fiber, Gebara reiterated that the market is fragmented with room for consolidation, but Vivo seeks targets with high network quality, minimal overlap, and appropriate pricing, rather than just size. He noted that Oi still holds a stake in V.tal and that Vivo remains open to analyzing targets but has not yet found a suitable agreement.
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