Question · Q3 2025
Hai Jingpeng asked about So-Young's clinic opening plans for the next year, including the regional strategy and the expected quarterly pace for new clinic establishments.
Answer
CEO Xing Jin, as translated by company representative Mona Qiao, stated that So-Young aims to reach 50 centers by the end of 2025, focusing on improving customer acquisition and user base growth. The company plans to open no less than 35 new centers next year, maintaining a balanced quarterly pace. The strategy prioritizes first-tier cities for strong demand and brand equity, while also establishing a presence in second-tier cities to validate the model for long-term expansion.
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