Question · Q3 2025
Hal Goetsch inquired about Sezzle's overarching strategy concerning the broader BNPL market in the United States, specifically its current size, growth trajectory, and the long-term potential for BNPL as a viable alternative to credit cards. He also requested comments on new key performance indicators related to shopper engagement, monthly active users, revenue-generating users, and monthly sessions, and how recent app features contribute to these growth metrics.
Answer
Charlie Youakim, Executive Chairman and CEO, articulated that BNPL represents a sustained, multi-year trend, as consumers increasingly favor it over credit cards due to its lower total cost of ownership, perceived safety, and its utility as a budgeting tool that discourages overspending. He underscored Sezzle's alignment with responsible spending, contrasting it with credit card models that often profit from revolving debt. Addressing engagement, Charlie detailed how new app features, including the Earn Tab, couponing, discounting, and price comparison, are designed to deliver value to middle-to-low-income and younger consumers, thereby boosting app activity, retention, and opportunities to introduce subscription products.
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