Question · Q3 2026
Hamed Khorsand inquired about the primary drivers behind the recent success of Movado's watch and jewelry brands, asking whether it stemmed from influencer marketing and spokespeople or strong product design and trending appeal among Gen Z consumers. He also questioned if sold-out conditions for certain popular products might negatively impact overall sales and how current sales success influences future spending levels.
Answer
Efraim Grinberg, Chairman and CEO, explained that the success is a combination of both factors, highlighting increased social and digital media coverage resonating with younger consumers, coupled with product innovation, new shapes, and sizes. Regarding sold-out items, Mr. Grinberg clarified that these are select product families, sometimes limited editions, and that a balance of supply and demand is healthy, with most styles expected to be replenished by early Q1 or end of Q4. He also stated that while the company will continue brand-building investments, the primary focus remains on driving improved profitability, as demonstrated in the first nine months.
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