Question · Q3 2026
Hannah Rudoff asked about the current state of Pro product pricing and packaging, and if there's still room for optimization, particularly with the MAX program. She also inquired about the timeline to achieve market standard status in commercial now that the end-to-end platform (CRM, construction management) is fully available.
Answer
CFO Dave Sherry stated that pricing has not been fully optimized, with MAX being the beginning of future evolution, currently in pilot to ensure customer success. CEO Ara Mahdessian noted that from a product perspective, ServiceTitan is close to market standard in commercial, but expects it will take at least another year to build branding and reputational strength comparable to residential.
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