Hans Greimel's questions to Honda Motor Co Ltd (HMC) leadership • Q1 2026
Question
Hans Greimel from Automotive News asked for confirmation on future US price hikes, a breakdown of US EV losses for Q1 and the full year, and whether these losses affect the rollout timeline for the Honda 0 Series EVs.
Answer
Eiji Fujimura, CFO, declined to provide specifics on future price hikes, citing strategic sensitivity. He clarified that recent increases were normal annual adjustments, not direct tariff responses. While not providing a quarterly breakdown, he estimated JPY 250 billion in non-recurring EV losses for the current fiscal year. He confirmed that due to market conditions and IRA subsidy impacts, the outlook for the 0 Series launch is 'not very optimistic,' but they are proceeding with preparations for a launch next term.