Hanzade Kilickiran's questions to D Market Elektronik Hizmetler ve Ticaret AS (HEPS) leadership • Q2 2024
Question
Hanzade Kilickiran of JPMorgan Chase & Co. inquired about the primary drivers behind the GMV mix shift towards non-electronics and the anticipated effects of a lower inflation environment on Hepsiburada's key financial metrics.
Answer
CEO Nilhan Gokcetekin attributed the strategic shift towards non-electronics to the success of the premium and loyalty programs, which favors the 3P marketplace model. CFO Seckin Koseoglu added that lower inflation is expected to positively impact EBITDA by reducing inventory costs, with a limited effect on real revenue growth and a favorable pass-through to free cash flow.