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    Hanzade KilickiranJPMorgan Chase & Co.

    Hanzade Kilickiran is an Executive Director and senior equity research analyst at J.P. Morgan, specializing in CEEMEA (Central and Eastern Europe, Middle East and Africa) consumer and e-commerce sectors. She provides research coverage on major companies such as Pinduoduo (PDD) and leads reports on Turkish consumer companies, delivering sector insights that inform global investor strategies. Kilickiran joined J.P. Morgan Securities plc and has contributed to equity research since at least 2015, previously collaborating on multi-regional consumer and equity reports, and her expertise is recognized in both developed and emerging markets. Registered as an AC (Approved Credit Analyst) in the UK, Kilickiran is noted for high-conviction investment ideas and maintains author status for regular CEEMEA sector outlooks, though publicly available performance rankings and returns are not disclosed.

    Hanzade Kilickiran's questions to D Market Elektronik Hizmetler ve Ticaret AS (HEPS) leadership

    Hanzade Kilickiran's questions to D Market Elektronik Hizmetler ve Ticaret AS (HEPS) leadership • Q2 2024

    Question

    Hanzade Kilickiran of JPMorgan Chase & Co. inquired about the primary drivers behind the GMV mix shift towards non-electronics and the anticipated effects of a lower inflation environment on Hepsiburada's key financial metrics.

    Answer

    CEO Nilhan Gokcetekin attributed the strategic shift towards non-electronics to the success of the premium and loyalty programs, which favors the 3P marketplace model. CFO Seckin Koseoglu added that lower inflation is expected to positively impact EBITDA by reducing inventory costs, with a limited effect on real revenue growth and a favorable pass-through to free cash flow.

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