Question · Q1 2026
Harshita Rawat asked about the implications of the proliferation of Visa tokens (over 17 billion) and their benefits (authorization rates, fraud reduction, agentic capabilities) on conversations with issuer customers, merchants, and merchant acquirers, particularly regarding network fees versus value and potential pricing opportunities.
Answer
Ryan McInerney, Visa's Chief Executive Officer, highlighted the multi-year journey to achieve current tokenization levels. He explained that dialogues with merchants and acquirers focus on the sales uplift and fraud reduction benefits of tokenization, which are significant 'aha moments' for retailers. With issuers, the focus is on embedding tokenization into their tech stacks. Visa continues to work on converting stored credentials to tokens, reducing guest checkout, and expanding tokenization to new markets like Europe, CEMEA, and Latin America.
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