Question · Q3 2025
Harshita Rawat inquired about the Mastercard Commerce Media announcement, how it integrates existing assets (offers, loyalty, personalization), early feedback from advertisers, distribution channels, and the sustainability of its high return on ad spend.
Answer
CEO Michael Miebach described Mastercard Commerce Media as a significant development leveraging proprietary spend data and insights from 500 million permissioned consumers and 25,000 merchants. He highlighted its unique ability to attribute ad spend to specific transactions, addressing a key advertiser problem. Initial reception from advertisers and publishers is positive due to the clear proposition, though it's still early days for sharing specific numbers.
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