Haruka Mori's questions to LY Corp (YAHOY) leadership • Q1 2025
Question
Haruka Mori from JPMorgan Chase & Co. asked about the sustainability of the strong cost controls seen in Q1 and the expense outlook for the rest of the year, noting that profits are typically higher in the second half. She also questioned when the company expects to see a positive impact on advertising sales momentum from the recent revamps of the Yahoo! and LINE platforms.
Answer
Executive Ryosuke Sakaue stated that Q1's level of subcontracting cost control will be maintained, but SG&A will likely increase in the second half due to seasonal sales promotions, primarily for e-commerce and PayPay, while maintaining a focus on ROI. Executive Yuki Ikehata explained that the advertising revenue impact from the Yahoo! and LINE revamps is a medium-term measure, expected to materialize from the next fiscal year onward, not in the second half of the current year.