Héctor Maya's questions to Bbb Foods Inc (TBBB) leadership • Q2 2025
Question
Héctor Maya asked about the sustainability of the current high levels of same-store sales and whether the company might allocate a formal budget for marketing in the future to enhance brand awareness.
Answer
CEO Anthony Hatoum expressed confidence that same-store sales would remain healthy, seeing no signs of a slowdown. Regarding marketing, he stated that word-of-mouth and organic social media are their most effective tools. While not ruling out future paid marketing, he noted the challenge of directly linking such spending to sales increases, as the value proposition itself is the primary growth driver.