Howard Halperin's questions to Bridgeline Digital Inc (BLIN) leadership • Q3 2025
Question
Howard Halperin of Taglich Brothers inquired about the evolution of Bridgeline's customer acquisition strategy, the composition of the sales pipeline between new and existing customers, and customer feedback on recent technology enhancements.
Answer
President & CEO Ari Kahn explained that the company has shifted its marketing approach to invest two-thirds of its budget into known, effective campaigns, a reversal from its previous experimental strategy. Kahn highlighted that 60% of sales are to existing customers, which demonstrates product value and reduces acquisition costs. He also confirmed that most new product features, such as multi-site management and advanced analytics, are directly driven by customer feedback gathered by Bridgeline's professional services and customer success teams.