Hyun Jin Cho's questions to Shake Shack Inc (SHAK) leadership • Q3 2024
Question
Hyun Jin Cho of Goldman Sachs inquired about Shake Shack's future pricing strategy amid lower inflation and consumer sensitivity, and the performance of the Black Truffle LTO.
Answer
CEO Rob Lynch expressed excitement about not needing to take as much price, allowing the company to improve its value equation through marketing and culinary innovation. CFO Katie Fogertey added that recent pricing was modest and targeted to offset specific inflation in beef, while the company focuses on operational efficiencies and supply chain strategies to manage costs.