Question · Q4 2025
Ian Whittaker inquired about the monetization opportunity for MotoGP, particularly in sponsorship, relative to F1's current performance, and what Liberty Media envisions as the ideal mature mix of media rights, race promotion, and sponsorship for motorsport businesses.
Answer
Derek Chang, President and CEO, Liberty Media Corporation, suggested that MotoGP's mature mix would likely be similar to F1's over time. He noted that new races would drive early uptake, while sponsorship would lag but benefit from F1's success and Liberty's credibility. He also highlighted the good market receptivity, enthusiasm from partners and investors, and MotoGP's established history and fan base as strong starting points for acceleration.
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