Question · Q3 2026
Igor Novgorodtsev from Lares Capital questioned Crown Crafts' continued high reliance on China for product sourcing, asking about contingency plans for potential tariff increases and the current effective tariff rate. He also inquired about the company's ability to implement further price increases.
Answer
Crown Crafts President and CEO Olivia Elliott confirmed that while they are actively exploring alternative sourcing in countries like Cambodia, Pakistan, and India, transitioning is slow due to critical quality and safety standards for infant products, with plastic toys being particularly challenging. Ms. Elliott noted that she does not have an average effective tariff rate, as it varies significantly by product category. She also stated that the company does not anticipate further price increases at this time, as current increases are already affecting sales, and consumers are unlikely to absorb more.
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