Question · Q2 2026
Ike Boruchow asked Elliott Hill when Nike anticipates no longer needing the "recovery won't be linear" caveat, seeking clarity on when the company can provide more consistent momentum and better visibility for investors regarding its reset revenue and earnings base.
Answer
Elliott Hill, President and CEO, Nike, explained that the non-linear recovery stems from different brands, sports, and geographies being at various stages of diversification and implementing the Sport Offense at different timelines across 190 countries. He reiterated confidence in the strategy, pointing to North America's success as a leading example. Matthew Friend, EVP and CFO, Nike, added that while North America shows sustained momentum and wholesale growth is expected, unplanned actions in Greater China necessitate a 90-day outlook to maintain flexibility for long-term brand health.
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