Question · Q2 2026
Ike Boruchow asked for more insight into the trajectory of North America wholesale, noting its positive inflection and low double-digit growth this quarter (with an 11-point shift), and the planned pullback from unproductive sales in Q4. He sought clarity on how the shift impacts Q3 and the overall trend line and channel plan.
Answer
Justin Picicci, CFO, expressed encouragement regarding the underlying quality growth in the wholesale business, driven by strong brand momentum and strategic elevation work. He described a 'stable-to-up' growth algorithm for North America wholesale, balancing growth in top-tier doors, digital, and key cities with wholesale partners, against the culling of off-price and lower-tier distribution. Picicci outlined expected second-half pressure from off-price reductions in Q4 (2-3 points), caution around the U.S. consumer, and continued brand elevation reinvestments. He concluded that while there will be some expected pressure in the second half, the core business remains strong, with a stable-to-up normalized organic trajectory when one-offs are excluded.