Irma Sgarz's questions to MercadoLibre Inc (MELI) leadership • Q2 2025
Question
Irma Sgarz from Goldman Sachs asked if the quarter's high sales and marketing spend was an outlier and questioned the potential for AI to improve the efficacy of both internal ad spend and the ad inventory offered to clients.
Answer
EVP & CFO Martín de los Santos attributed the increased spend to a combination of one-off, high-profile campaigns for Mercado Pago and the new free shipping policy, alongside ongoing investments in user acquisition. Commerce President Ariel Szarfsztejn added that they are bullish on AI's potential, citing its use in creating and testing multiple ad creatives and helping sellers optimize their ad bidding and onboarding.