Question · Q1 2026
Isaiah inquired about the large gap in comparable sales between company and franchise restaurants, asking if operational or technological factors contributed. He also asked how Jack in the Box historically competes against larger rivals during intense value competition and whether the company prioritizes national or local scale.
Answer
CEO Lance Tucker attributed the comp gap primarily to pricing disparity and company restaurants' 100% opt-in rate for digital offers compared to franchisees' selective participation. He explained that competing with larger chains involves consistent value and leveraging Jack's unique innovation. Chief Customer and Digital Officer Ryan Ostrom added that the brand focuses on "distinctive and ownable value" like Munchie Meals and aggressive, disruptive price points on iconic items (e.g., $0.75 tacos), alongside improving product quality to enhance value perception.
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