Question · Q4 2023
Inquired about the future trajectory of pricing, specifically whether it needs to revert to 2019 levels to find a bottom, and questioned why falling prices aren't leading to higher occupancy.
Answer
The company will not predict where pricing will stabilize but noted the decline is an industry-wide issue they are adapting to by focusing on cost control. Regarding occupancy, they explained that Nights Sold were down 5% YoY, in line with the 5% decline in home count, meaning Nights Sold per home was relatively flat. The revenue management team is constantly adjusting prices to find the optimal mix to maximize gross booking value.
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