Question · Q3 2025
Ivan Feinset asked about the uptake and production run projections for the newly launched Blaze Equine Wellness System, its target marketing strategy, and the percentage of Phoenix 8 Pro and Bounce 2 buyers signing up for connectivity plans. He also sought Garmin's vision for how inReach and Messenger contribute to the Garmin ecosystem.
Answer
President and CEO Cliff Pemble noted that the Blaze Equine Wellness System has garnered significant attention in an underserved but traditional market, expecting it to take time to build channel momentum despite an exciting early start, with plans for roadmap enhancements. He explained that the target market consists of horse owners who prioritize animal welfare, seeing opportunities for tools in assessment, training, and performance. For Phoenix 8 Pro and Bounce 2, he confirmed that buyers are signing up for connectivity services as these products are designed with those features in mind. He reiterated that inReach and Messenger are integral to Garmin's strategy for off-the-grid communication and rescue services, a key differentiator they will continue to expand.